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August 16, 2006

Podcasting on aloft and Second Life


BusinessWeek Online posted a 12-minute podcast I did with their correspondant Reena Jana. We discussed the challenges of bringing real world structures into a virtual world, both conceptually and technically; the benefits of Second Life for creating an iterative conversation with customers on issues like design; the appropriateness of certain products versus brands within virtual worlds; the hype versus promise of the Second Life platform; and the power of relationship building within virtual worlds.

I hope you find it interesting.

- Giff Constable

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