August 16, 2006
Podcasting on aloft and Second Life
BusinessWeek Online posted a 12-minute podcast I did with their correspondant Reena Jana. We discussed the challenges of bringing real world structures into a virtual world, both conceptually and technically; the benefits of Second Life for creating an iterative conversation with customers on issues like design; the appropriateness of certain products versus brands within virtual worlds; the hype versus promise of the Second Life platform; and the power of relationship building within virtual worlds.
I hope you find it interesting.
- Giff ConstablePosted by at 7:45 AM in Media | Comments (0) | TrackBack (0) |